Privacy Notice

Last updated: November 30, 2025

1. Introduction

This Privacy Notice explains how yumyard.shop (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website https://yumyard.shop and related services.

We are committed to protecting your privacy and handling your data in a transparent and secure manner, in line with applicable data protection laws, including the GDPR where applicable.

2. Data Controller

The data controller responsible for your personal data is:

ESTA RP Uroš Nešić
Address: Ćupićeva 21, 37000 Kruševac, Serbia
Email: admin@yumyard.shop

3. Personal Data We Collect

Information you provide directly:

Name
Email address
Account registration details
Information provided through contact forms or support requests

Information collected automatically:

IP address
Browser type and version
Device information
Pages visited and actions taken on the Website
Date and time of visits

Payment information:

All payments are processed by Paddle (Paddle.com), our Merchant of Record. We do not store your full payment card details on our servers. Paddle may collect and process payment data as necessary to complete your purchase.

4. How We Use Your Data

We use your personal data for the following purposes:

To create and manage your user account
To process purchases and manage Credits (points)
To provide access to digital recipes, meal plans, and other content
To communicate with you regarding your account, purchases, and support requests
To improve our Website and services
To detect, prevent, and address fraud or security issues

5. Legal Bases for Processing (GDPR)

We process your personal data based on one or more of the following legal bases:

Contractual necessity: to create your account and deliver the services you purchase.
Legitimate interests: to improve our services, ensure security, and prevent abuse.
Legal obligations: to comply with tax, accounting, or other regulatory requirements.
Consent: for optional activities such as newsletters or marketing communications, where required.

6. Data Sharing and Third Parties

We do not sell your personal data.

We may share your data with:

Paddle (Paddle.com): for payment processing and tax handling.
Service providers who assist us with hosting, email delivery, analytics, and security (e.g., our hosting provider Hostinger.com).
Public authorities, if required by law or to protect our legal rights.

7. International Transfers

Your data may be processed or stored on servers located outside your country, depending on our infrastructure and that of our service providers. Where required, we take appropriate safeguards to ensure your data remains protected.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

9. Data Retention

We retain your data only as long as necessary for the purposes set out in this Privacy Notice, including:

For as long as your account is active.
As required by law (for example, for tax and accounting purposes).
As necessary to resolve disputes and enforce agreements.

You may request deletion of your account and associated data, subject to legal obligations to retain certain information.

10. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

Right of access – to know what personal data we hold about you.
Right to rectification – to correct inaccurate or incomplete data.
Right to erasure – to request deletion of your data, under certain conditions.
Right to restrict processing – to limit how your data is used in certain situations.
Right to data portability – to receive your data in a structured, commonly used format.
Right to object – to object to certain processing activities, such as direct marketing.

To exercise any of these rights, please contact us at admin@yumyard.shop. We may need to verify your identity before responding to your request.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential website functionality (such as login sessions).
Remember your preferences.
Gather analytics to improve our services.

You can manage or disable cookies through your browser settings, but some features of the Website may not function properly without them.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. When we do, we will update the “Last updated” date at the top of this page. Your continued use of the Website after such changes signifies your acceptance of the updated Privacy Notice.

14. Contact Information

If you have any questions or concerns about this Privacy Notice or how we handle your data, please contact us at:

ESTA PR Uroš Nešić
Email: admin@yumyard.shop
Address: Ćupićeva 21, 37000 Kruševac, Serbia